When you want to send out your press release you need to provide it to the proper sources. This is an essential step in the process yet one that is often neglected. Even a well-written press release won’t get you any notice if you send it to a dead-end. Sometimes you can include a press release in with a media kit.
Media kits or press kits are helpful ways to introduce your company to the media. Press kits provide information about your company that people want to know. The press kit is like a resume for your business and includes things such as your company history, location, what your company does, people in your company and may include special features like short articles or testimonials.
Press release marketing is a useful tool that you can use very inexpensively online to promote your website. The great thing about press release marketing is that if a large media group picks up your release it could end up being promoted on television and online in various ways that you never dreamed possible.
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