It’s likely you’ve heard plenty about search engine optimization but what about “Digital Asset Optimization”?
Many companies that have applied basic SEO principles to standard web site content see substantial benefits. Adding new content and attracting links help maintain search marketing performance but is that all you can do to be competitive with SEO? No.
A natural progression of SEO is a holistic approach that considers all of a company’s searchable assets that can be keyword optimized and promoted online. Standard optimization of content in the form of web page SEO is a starting point that can be extended to various media types that are increasingly prominent in both standard search as well as media specific search such as images, video and audio. Digital Asset Optimization (DAO) can be applied to various document/file formats such as RSS, MS Office, Flash, PDF, etc as well.
Taglines are perhaps the most underrated and underused elements of personal and business blogs, yet they serve a huge function. The social web has conditioned us to move through content-based sites quickly, and if we reach a site with an unclear thesis we’re likely to click to the next thing. You also can’t count on visitors to read your “about” page.
In a world that increasingly moves at 140 characters or less, having a hook such as a clever tagline can make all the difference. Taglines are your brand’s elevator pitch and help people get a quick snapshot of who you are. It’s your opportunity to be descriptive, catchy, memorable and create a unique brand for your blog. They also present a great opportunity for keyword inclusion, but not at the sacrifice of stickiness. Ideally you can combine something catchy and SEO friendly.
When you want to make a great impression online you can use the services of a good SEO company. An SEO company is available to help you with your online marketing campaign from start to finish. The SEO company can actually save you time by taking care of all the writing and posting that needs to happen to create a good Internet marketing program. When you have a good marketing online program you can easily boost people visiting your website and thus can help increase your online sales.
If you have a brick and mortar business you know that you need to have a business plan that includes a large budget for advertising. Luckily online marketing is much less expensive but you do need to plan for it. In fact if you fail to plan for marketing of your website you will probably have very low online sales. There are lots of ways to use online marketing to your advantage.
When you are planning your online marketing strategy you need to understand the various methods that are available to you for online marketing. There are many ways to do it. You don’t need to know the nuts and bolts of how to accomplish it since you can hire a good SEO company that will provide you with the details. Using an online SEO companyseo will help streamline your marketing efforts and will provide you with great results
It’s hard to conceptualize the number 1,000,000,000. One billion sheets of paper could circle the earth at the equator well over five times. Counting to one billion would take about 30 years of your life, even if you never stop to sleep. And if you had to find a single piece of information by sorting through a billion documents it would take you, on average, about 2000 years.
Businesses and large organizations have tons of documents and other types of data — some even have a billion documents that need searching, and it’s unlikely that employees have 2000 years to dedicate to the hunt.
Figuring out how to navigate the complex content systems of large organizations is a tough problem, one we’ve dedicated years to solving.
Google has released the newest version of our solution, the Google Search Appliance 6.0 (GSA), which has the capacity to search billions of documents. So whether you own a small business with a few thousand docs or belong to a huge organization with a billion, the GSA can search them all.
Google Search Appliance 6.0
Ever since the new Google Blog Search homepage launched, they’ve been fielding requests for a myriad of different features. Today Google is happy to announce the launch of their most requested feature: RSS and Atom feeds. Simply click on the links under “Subscribe” in the left-hand column of the Blog Search front page to subscribe to any topic or story in any feed reader, like Google Reader.
If you don’t use a feed reader, they’re also offering an iGoogle gadget that lets you embed the Blog Search front page right inside of your iGoogle page or any other page where iGoogle gadgets are accepted. You can browse topics and drill into stories from within the widget, and you can customize the gadget to choose which topics you want to follow.
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You would likely need to translate manually via Google language tools or in Toolbar. Today Google is excited to announce that translations will be even easier with the newest release of Google Toolbar for Internet Explorer. They have been working with the Translate team to make translations faster and more integrated part of your browsing experience.
The Translate feature automatically detects if the language of a webpage you’re on is different from your default language setting and allows you to translate it. With one click, you can now instantly translate the page and all of its text will appear in the new language.
Language detection happens only on your computer, so no information is sent to Google until you choose to translate a page. You can find more details about how the feature works at: Easy New Google Translator . . .