Article writing is an art where thoughts and ideas are expressed through words. If you are looking out to develop your business and attract more traffic to your website then you must start writing and publishing articles about your niche.
Content is always the King of a website, so updating your website with fresh and quality content will bring in more search engine spider activity and also attracts visitors to your website.
There are 2 simple rules which you must follow in order to write an SEO friendly article:
1. Your article must be very simple and easy to understand.
Unless your niche is something related to obscure scientific or mathematical audience, keep your article simple and clean. You must not use long paragraphs as the readers may feel awkward. You must write an article in such a way that even a 5th grade student must be able to understand. Take example of magazine writers, their content is easily understood by wide range of users.
Keep the sentences shorter and break longer paragraphs into shorter ones. Add a lot of white space so that your copy looks neat and doesn’t strain the readers’ eyes.
Make use of simple synonyms for some complicated words. But if you are writing article about technical or scientific topics, feel free to use their lingo. It makes you look professional and exudes your expertise in the subject matter.
2. Article must be interesting and entertaining
Make sure that your article is useful for readers. Organize your ideas in a simple way and present them in an interesting manner. Avoid stuffing too many information in a single article. Tell a story in your article. People love to read stories and if you can drive home your ideas using a neat, short story, you’ve done it.
Pay attention to the starting and ending paragraphs. The starting para should “pull-in” the readers to read the rest of your article. The concluding paragraphs must make the reader to take some action. What do you want your readers to do next? Figure this out and add a compelling “call to action” to your last paragraph (or the resource box).
Below is a step-by-step guide to write your first article:
Step 1: In the first paragraph, introduce the subject and tell the readers what they can expect to learn in your article. Use simple words and 2-3 sentences.
Step 2: Make 2 or 3 points you want to convey to your readers. For each point, write 2 or 3 sentences. Again, keep it simple.
Step 3: Write the concluding paragraph and do not forget to add a compelling “call to action”. Tell your readers what exactly they have to do next. Do you want them to call a phone number? Visit your website? Fill a form? Click a link?… tell them.
Just follow these simple 3-step formulas and start writing your articles. You will get better with regular practice. In order to make your article “SEO ready” add suitable key phrases throughout your article. Don’t go overboard with this. Add your keyword in 2-3 places for each article. Also, focus and write your article for one keyword at a time. Go ahead and start writing!
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