Search Engine Optimization is a method used to get more traffic to your website. Whenever someone performs a search online they are using a search engine. With thousands or sometimes millions of potential sites to look at you need to find a way to make sure that your site appears as high up in the search results as possible.
Research has found that people only look at the first one to three pages of results from a Web search before choosing to click on a site. Therefore it is of extreme importance that you get your site to the top of the list. In order to keep people coming back enough times to make a purchase you need to provide them with some useful information once they reach your site. Keep your site up-to-date by renewing content often and by adding current features such as a blog.
The way to get your site to the top of the search list results is through search engine optimization. Search engines send out what are called Web crawlers or spiders to retrieve information from pertinent sites. This is how your site will be located in search engines. The search engines look for what are called Meta tags on the pages of your site.
Meta tags are important because they indicate what your site is about while providing the terms that are used for searches. You’ll sometimes see Meta tag phrases appear on the search results as well as on the top of the site pages. Meta tags are made up of a couple of sentences or groups of words (keywords) that describe your site. Meta tags are typically less than 25 words and are used by the search engines to rate your site.
You may have heard the term “keyword”. Keywords may sound intimidating but keywords are actually simply the words and phrases that are most commonly used to search for your type of product of service. Keywords are important because they are what search engines use to rank your site in the results of online searches. Keywords need to be included in your Meta tags as well as in the copy on the pages of your site. Your landing page, in particular, must be keyword rich.
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