It’s likely you’ve heard plenty about search engine optimization but what about “Digital Asset Optimization”?
Many companies that have applied basic SEO principles to standard web site content see substantial benefits. Adding new content and attracting links help maintain search marketing performance but is that all you can do to be competitive with SEO? No.
A natural progression of SEO is a holistic approach that considers all of a company’s searchable assets that can be keyword optimized and promoted online. Standard optimization of content in the form of web page SEO is a starting point that can be extended to various media types that are increasingly prominent in both standard search as well as media specific search such as images, video and audio. Digital Asset Optimization (DAO) can be applied to various document/file formats such as RSS, MS Office, Flash, PDF, etc as well.
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