When you want to draw possible customers to your website you can use search engine marketing. Search engine marketing helps you to get more visitors to your site. The most common search engines online are Google and Yahoo! but there are many others as well. Some search engines are used for certain industries while others are generic in nature. As you plan your marketing you need to keep many things in mind in order to draw the specific types of customers to your site that will have an interest in purchasing your product or service.
Search Engine Marketing When people go online and type in a search word or phrase the search engines go to work to bring the results. The words or phrases that people type into search engines are called keywords. You can use these keywords to your advantage. The people enter keywords and get responses back from the search engine. Your goal is to have your website be among the top three pages of results. That can be a tall order – especially when there are many pages of results. This is where good search engine marketing is beneficial.
Search engine marketing can be accomplished in many ways. Many of the things that you can do are free or very inexpensive. It’s just a matter of knowing what to do. SEO, search engine optimization, is one of the top ways to bring people to your website. SEO utilizes keywords – the words most often used by people when they conduct online searches for your type of business.
Using SEO on your website and specifically on your main page, also called your landing page, will help boost your website in the search engine results. The home page, landing page and main page are terms that all refer to the first page of your website where people will enter your site. In addition to keywords search engines read Meta tags on web pages to rank sites.
These short Meta tags are typically under 25 words and need to contain the keywords that best describe your website. When you optimize your site you will most certainly increase the rankings of your site on search engine rankings. Remember that you are going up against thousands of competitors with similar products or services to sell. You want to get your share, and more, of the people looking for your type of site.
Advertising Online So far we have talked about how to optimize your site for search engines but there is another way to promote your site online. Another type of search engine marketing is also advertising. Advertising is generally considered to be paid promotion. Online advertising is almost a necessity these days. It is also very inexpensive when done properly. When you advertise online it is just like putting an ad in the newspaper except you have the potential of reaching millions of people.
Pay per click ads (PPC) are ads that contain a link to your site. You will only be charged for the advertising based on the number of times people click on your ad. This is not only a great way to generate traffic to your site but is also very inexpensive. You can create the simple ads that are used. Determine where your ads would best be placed. In some cases you simply submit your ads and placement is up to the company.
The whole idea around search engine marketing is simple – to try to get your site high placement in the ranking of search results. Once you get people to your site you need to convert them to sales. There is strong research to show that most people don’t make a purchase on the first visit to a site and most often it takes many visits – more than 5 – for them to make a purchase. The more possible customers you can get to your site the better your chances will be of making more sales.
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