• Be found – How effective is Search Engine Optimization? For most business owners and managers, SEO or Search Engine Optimization – SEM or Search Engine Marketing, does not mean much – except more expenses related to their websites. The reality is that SEO is more cost effective, online marketing tactic with the highest return on investment (ROI) compared to any other Internet marketing. It is also the most effective sales tool to bring quick results.

    Internet searches are common practice throughout the world today and the Internet has brought a remarkable evolution in the way information is marketed and shared. Driving that evolution are the search engines. They have completely changed the way the search for information on all sorts of things in our daily lives. We depend on them for maps, e-mail providers to interact with friends, to find a phone number, the best cat food and online garage sales.

    Approximately 75% -80% of website traffic comes through search engines. Furthermore, research has shown that most users do not look beyond the first 3 pages of search results. This means that if your site is not in the top 30 results of major search engines, may be getting less than 10% of legitimate traffic and revenue. It is also important to rank well for your company name as potential customers may not know their web address.

    My experience has shown that if a website is placed on top organic results will double its exposure, increased traffic and therefore have a higher conversion rate (if the site is well developed). Taking some of the studies of my clients, the first three months after placement, visitors to the site through search engines rose 57%, client revenue double with 50% of revenue through website .

    The effectiveness in search engine optimization comes from the experts do their job. Search Engine Optimization is a complex process that requires maintenance over a long period of time, and close follow up, as the industry develops. SEO is an industry that is changing every day and a company of SEO knowledge will stay on top of current trends. Since search engines change their algorithms frequently search and behavioral changes, SEO companies can keep track for you and offer the best option at the best price. Good SEO companies will also advise on design changes to increase your website traffic, visitor retention and increase conversions.

    Remember that with the professional guidance of an enterprise of knowledge, reputation, SEO / SEM is the most profitable online marketing tool you can use to your website, as it brings the highest ROI of any other Internet marketing.


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