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The number one reason why most franchisors fail to sell is due to the fact that people buy from those they know, like and trust. They resist selling efforts from everyone else.It doesn’t matter if you have the greatest offer, the smartest idea or the most profitable franchise. If people don’t know you, they resist buying from you.
If you’d like to sell more and recruit more franchisees for your business during the EXPO, take your time to “pre-sell” your prospects BEFORE the event.
Pre-selling is how you make your prospects like you. It is about how you establish yourself as an expert in the eyes of your visitors. Pre-selling is giving your prospects the reason why they think you are their friend, not a salesperson. And most obviously, pre-selling is something you do BEFORE you actually sell.
And, here are 5 ways to pre-sell your prospects that are easy to do, almost free and very effective.
1. Send the “expo” invite.
Send an email to your list of prospects, inviting them to the event. If you don’t have an email list, use your phone list. Give them a call, send them a mailer. If you don’t have your own list of prospects, rent one. There are a number of list-rental companies. Choose one and send an email invite. Do not forget to add your booth number.
2. Blog about the event.
Start writing about the event on your blog. Tell your blog visitors why it is important for them to participate. Give them directions to visit your booth during the event. Tell people about the event like a reporter. The best thing that attracts a lot of attention is doing a short video and posting it on your Blog or even better… submit to YouTube.
3. Offer an incentive.
This is a very powerful and persuasive ‘pre-selling’ technique. Give away something for free when people visit your booth at the event. You can offer anything like, coffee coupons, books, gift certificates, your product samples and so on. Just make sure that the free gift is valuable and worthwhile. Hint – valuable and useful information is the most sought after ‘stuff’ by visitors.
4. Get active on social networks.
If you are not on social networks, you are living under the rock! Get moving and get started on leading social networks including Facebook, Twitter and LinkedIn. Post regularly, answer questions and recruit people for a special webinar or tele-seminar. You don’t know how much interest you can generate on these networking powerhouses.
5. Ask for referrals.
Word of mouth is the most effective forms of marketing. Ask your existing prospects, contacts and customers to forward your message to “their” contacts. People don’t do that on their own. Just “ask” and see how many people will start telling their contacts about your participation in the event. Craft a short message for your contacts to send to their lists and attach.
There are many other ways to ‘pre-sell’ your prospects. These are some of the most effective ones that I have personally used to generate trust and credibility.
Hope you will find this information useful. I’ll be glad to connect with you at the WCFE event in Los Angeles during Nov. 4-6.
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Today, traditional revenue streams aren’t producing as much income for your business as they once did.
Of course, royalties are the life-blood of franchise businesses but there are a couple more interesting income streams you can add that can provide a quick turn-around on revenue and won’t exhaust your resources.
Franchisors are spending tons of money and resources on recruiting new franchisees, providing them support, marketing help, training and so on.
Often, the resources you provide are under utilized or the franchisees simply don’t know or understand how to make the best use of them.
Top 2 questions of most franchisees today are..
- “How to get more customers?”
- “How my franchisor can support me?”
Now, before I reveal the 2 additional income streams that you can add quickly to your business AND, at the same time, provide effective answers to both the questions above, let me give you a brief introduction on who I am and why you must pay attention to what I am going to say.
My name is Raam Anand and I’m the President of infoYOGIS, a Company sought after by thousands of businesses in 5 continents, employing more than 100 full-time executives and considered as the LARGEST Internet Marketing Agency in Asia. infoYOGIS has presence in the US, Australia and India.
infoYOGIS provides Internet Marketing Consulting, Online Marketing services, Website Traffic related services and Reputation Management services with a focus on “How Businesses can Leverage Social and Emerging Technologies”.
infoYOGIS is trusted by businesses all over the world as their “online marketing partner”.
Okay… that’s enough bragging
Let’s talk about how you too can add 2 incredibly easy and highly profitable income streams to YOUR business — quickly and easily.Both these streams can be added to your business without any cost, extra effort or resources. The first way is quicker and you can get started in minutes. It can produce massive revenues, recurring monthly.
The second way provides you with the freedom of developing and growing the income stream steadily and also claim the ownership. Again, you don’t have to invest anything, no costs, no resources.
Lo and behold! Here are the 2 ‘proven’ income streams:-
This rest of this article is censored because I don’t want to dilute the idea. This information is ONLY for business owners and companies that are REALLY serious about adding additional income streams to their franchise business. If you’d like to know what exactly the 2 profitable income streams are… and how it works:- Meet me personally at WCFE, Los Angeles during Nov 4-6 at booth #440…
“OR”
- Send an email to expo@infoyogis.com and get access to the full version of this article.
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