Can Viral Marketing REALLY double your sales?
The Internet Marketing world was shaken up by the apparent discovery of viral marketing. Of course this concept is nothing new, but 2006 has seen it presented in a more digestible and available way.
Previously, successful viral marketing was the closely guarded domain of so called Internet Marketing gurus. It was guarded partly because packaging it and making it available was too complex, and partly because some marketers considered their advantage might disappear if the secret got into the hands of too many.
Luckily for the Internet Marketing world, not all viral-marketing experts thought the same way. Most notably Mike Filsaime and Eric Holmlund
had other ideas.
Both these men launched software packages early in 2006 which plant the viral marketing technique automatically behind a website. The market?s thirst for such a tool was illustrated when Mike Filsaime?s package, Butterfly Marketing, was launched on 31st January. 28 days later he had sold 1,500 copies at over $1,000 each, famously making over $1 Million in a month from a single product launch.
