Top Things on Internet Marketing, SEO, SEM, Social Media, Mobile...
Raam Anand reveals 3 ideas to increase your revenues and shares 4 tips to add more profits to your business this year, making it the best ever in terms of revenues and profits.
Raam Anand says.. “Yes, predictions are hard, especially about the future. But they’re fun! And, sometimes, they can even be useful and help clarify one’s thinking about the future. And so, in the spirit of enlightened thinking about our industry, here are my predictions for the year 2012”
– Facebook crosses 1 billion users
– Mobile marketing will grow beyond expectations
– Small and micro SEO companies will perish
– Google will strive to show it is STILL the King
– Social Media will grow even bigger with new dimensions
Making your website succeed is partially a matter of perseverance, and partially that of hiring someone to help you ensure your site has a high search engine ranking which will bring in more traffic. Deciding whether you need an SEO manager, or a complete website marketing consultant or web marketing business is purely a matter of comparing where your site is now on the rankings, and where you would like to be. If your site is almost there, but not quite, then you could try some in-house changes before calling in a consultant (although only an expert can really provide the extra shove your website needs), but if you are very low down on the rankings, perhaps very difficult to find, then you should definitely consider employing a website marketing consultant to help reveal where you are going wrong.
Choosing a good web marketing business starts by doing some research into the different companies and the services they provide. You may want help on improving the SEO content of your site, or perhaps putting more backlinks leading to your website. You need to discuss with the website marketing consultant exactly what needs to be done. Some may specialize on one type of marketing, while others may specialize in a different field. Of course, part of your research should involve deciding what exactly it is that you need.
You may also be able to find a consultant who is able to offer you advice about how to improve your website in other ways, for example by improving the coding in the mark-up language, or by improving your bandwidth so that more visitors can come to the site at the same time. You should also question the website marketing consultant carefully about what they can offer, and whether they have any suitable training in this area. Many modern consultants have at least a diploma in a relevant subject, while others have years of experience and references to prove it.
You should always take the time to examine any references that you have, including any links to currently existing websites. You may choose to do a Search Engine check of the rankings to assure yourself that the consultant can do what they claim to do. You should also discuss with your chosen consultant the fees and pricing, perhaps looking for those companies that provide a case-by-case deal, or many ones that offer training as an additional feature. All of these will be very important when it comes to improving your website visibility in the long term.
An online business can be vitally important to the person behind it. They are often self-employed, and struggling to make ends meet in a difficult financial climate. They put many hours into creating a beautiful website, and then feel puzzled and lost when they do not get the recognitionn they deserve. If you have spent a lot of money on a website, only to find that it is still not getting a large number of hits, then you should consider employing an SEO optimization company to help you start improving the visibility of your website.
When you run a real-time business, you do not expect to just sit around and wait for customers to roll in off of the street. Instead, you are active in pursuing potential clients, putting your name in the phone book, and advertising your services or products through flyers, posters and even TV or radio adverts. All of this increases the visibility of your business – the public become more familiar with the idea that you are there, and when they need your services or product, they turn to you first. A search engine marketing service can perform a similar role for your website. Simply by creating more optimization for your web pages, they help to increase the visibility of your website.
In the World Wide Web, visibility is most often shown by your rankings according to popular search engines. Companies such as Yahoo and Google are designed to search for words relevant to a particular keyword search conducted by a potential visitor to your site. Depending upon how many keywords appear on your pages, the search engine sites will rank you according to your relevance to the search. In order to earn positive revenue from your website, you will need a search engine positive which places you in the top 10.
The Search engine optimization company will be able to suggest methods that you can use in order to ensure that your company ranks highly. It is so vital that it does so because many surfers of the ‘net will not look any further than the first page (first 10 results). Any lower than this and you could be ignored by plenty of potential traffic. You can speak to a search engine marketing service to ensure that you get this high ranking, as they will have the skills required to get you into this top area. Your search engine marketing service will use a number of methods to increase your ratings so that your site appears on the first page.
In any kind of business, you need a clear marketing strategy that can help you to stay one step ahead of the competition. Many businesses now use the internet as one source of income, and they work effectively to develop a clear-cut which will help them to promote their business both to the industry and to the general public. If you want to make a success of your online business, and generate the revenues that you deserve, then you need to start thinking about how to create effective website marketing strategy programs, and how to implement them on your website.
Every business which creates a web profile has to market that website to the rest of the internet. The most common focus of a website marketing strategy is the search engines which are used by people to find particular websites. These search engines use software ‘bots’ to trawl the internet and look for websites relating to particular search enquiries, known as ‘keywords’. Companies will often put relevant keywords into their text, and this is known as Search Engine Optimization, or SEO for short (although putting in keywords is just part of SEO strategy, it is effective).
You can in fact develop your website marketing strategy to include a number of different SEO styles, depending upon your ultimate purpose. For example, if you want to find a number of leads for a particular website, you can use your website to do this through careful use of SEO. You may also want to create a website which has a constant stream of updated information, where revenue is obtained from placing advertisements. In this case you will want to use SEO which concentrates upon bringing in traffic from other websites, possibly article directories.
In order to get help with creating a marketing strategy which is particularly attuned to the different types of SEO which can be used, you should consider seeking search engine marketing experts who can clarify exactly what you are looking for in terms of SEO creation. They will then provide these services using professional SEO builders. Because they are experts in all forms of marketing through search engines, they will be able to complete the job much more quickly than an IT department or a lone trader trying to do it by themselves. Hiring search engine marketing experts ensures that you will receive a professional job at the end of the process, which can really affect how much traffic you will be receiving onto your site.
Many online businesses are missing out on getting the maximum traffic for their website by neglecting their SEO. In some cases, it is true, the owners of the website do not know exactly what SEO is (Search Engine Optimization) and how it can help them to bring people into their site. By learning how effective search engine marketing strategies can raise their website profile and ensure that more people visit their business than a competitor’s, online business owners have to start learning the basics of SEO, or start working with a company that can properly help their business.
The basics of SEO begin with finding the keywords which are most relevant to your site. For example if you run a teddy bear company, then you would want to include the words “Teddy bear” among your keywords. If you have written a number of pieces of text, and only included the phrase once or twice, then you are reducing your ability to attract visitors to your site. This is due to the search engine software, which looks for results based upon these keywords. The expectation is that a customer will type in a certain phrase, for example “Yellow teddy bear”, and the search engine will trawl through all the websites registered with it looking for that phrase. The more times the phrase appears on your web pages, the more likely you are to bring people to your site.
What this means for your search engine marketing strategies is that you have to target your keywords towards a particular element of the public, perhaps those who are particularly interested in yellow teddy bears. You will have to focus your efforts upon bringing those people to your site by encouraging the search engine to pick your pages as the most relevant ones. These search engine marketing strategies are not always easy to put down on paper, it can sometimes make sense to try and invite someone in to help you.
Hiring a specialist website marketing company will ensure that your SEO works the way that you want it to, without any major problems. Finding a company like this can help to ensure that you get the attention you deserve without having to develop and improve your search engine marketing strategies yourself. It can be a great relief to leave your SEO development in the hands of a reliable and responsible website marketing company that know how best to market your web pages to the search engine software.
Here are the top 3 objects that my sales team handles frequently and how to handle these objections tactfully.
I get frequent requests from my friends and business associates to audit their websites and most times, I personally do the reviews for my friends.
Out of hundreds of analyses I have made and thousands of others that my team has made (from requests at http://SiteCheckReport.com), I see 5 common recommendations that could benefit most online business owners today.
By applying these simple yet powerful recommendations, hundreds of business owners have got incredible results. They are anything totally new but business owners hesitate to implement that costs them sales everyday.
Here are the 5 common recommendations that you too could benefit from.
You are not in business if you are not building a list of interested prospects from your website. List building is a very important aspect and you should doing this right away. Offer something valuable in exchange for the prospects name and email address. Make is simple and easy to subscribe. You can also use a lightbox-popup for extra effect.
Webinars & Teleseminars.
If possible (and I strongly recommend) start doing regular webinars or teleseminars. This is easier than it appears to be. Start registering interested prospects and talk to them. Give valuable information during the webinar and finally ASK them to signup. Very effective. http://GoToMeeting.com is a popular platform for this. http://FreeConferenceCall.com is another resource.
Promotional or advertising videos are good for promotion and backlinks. For converting visitors into paying customers, I suggest using personal videos. You can appear in the video and talk to your prospects. It seems weird at first but it is easier than you think. Just make points from your sales page and say it on the video.
Have a phone number displayed prominently on the website. Many people would want to give a call before they can make up their mind. People nowadays are fed up with scams and want to make sure that there’s a real person behind the website. This tip alone could make a huge difference to your business. If feasible, buy a toll-free phone number and redirect that to your cell phone or hire a VA to take your calls. If you are getting more calls, you can hire a call-center too. http://TollFreeForwarding.com is a service that I personally use. There are dozens of others in the marker.
Do you have a mobile version of your website? If not, get one done immediately. There are 3 times more mobile users than computer users. Millions of people are using their mobiles to search the Internet. Regular websites do not render well on most mobiles and a big turn-off to prospects. Mobile-Local-Ads.com is one of our allied services that does a great job of creating and promoting mobile sites.
Just go ahead and start implementing any or all of these recommendations and take your business to the next level. Remember, provide quality content and you don’t need to sweat it out for promotion. People will naturally drift towards your website.
Hope this helps and see you again in the next video soon.
The number one reason why most franchisors fail to sell is due to the fact that people buy from those they know, like and trust. They resist selling efforts from everyone else.
It doesn’t matter if you have the greatest offer, the smartest idea or the most profitable franchise. If people don’t know you, they resist buying from you.
If you’d like to sell more and recruit more franchisees for your business during the EXPO, take your time to “pre-sell” your prospects BEFORE the event.
Pre-selling is how you make your prospects like you. It is about how you establish yourself as an expert in the eyes of your visitors. Pre-selling is giving your prospects the reason why they think you are their friend, not a salesperson. And most obviously, pre-selling is something you do BEFORE you actually sell.
And, here are 5 ways to pre-sell your prospects that are easy to do, almost free and very effective.
1. Send the “expo” invite.
Send an email to your list of prospects, inviting them to the event. If you don’t have an email list, use your phone list. Give them a call, send them a mailer. If you don’t have your own list of prospects, rent one. There are a number of list-rental companies. Choose one and send an email invite. Do not forget to add your booth number.
2. Blog about the event.
Start writing about the event on your blog. Tell your blog visitors why it is important for them to participate. Give them directions to visit your booth during the event. Tell people about the event like a reporter. The best thing that attracts a lot of attention is doing a short video and posting it on your Blog or even better… submit to YouTube.
3. Offer an incentive.
This is a very powerful and persuasive ‘pre-selling’ technique. Give away something for free when people visit your booth at the event. You can offer anything like, coffee coupons, books, gift certificates, your product samples and so on. Just make sure that the free gift is valuable and worthwhile. Hint – valuable and useful information is the most sought after ‘stuff’ by visitors.
4. Get active on social networks.
If you are not on social networks, you are living under the rock! Get moving and get started on leading social networks including Facebook, Twitter and LinkedIn. Post regularly, answer questions and recruit people for a special webinar or tele-seminar. You don’t know how much interest you can generate on these networking powerhouses.
5. Ask for referrals.
Word of mouth is the most effective forms of marketing. Ask your existing prospects, contacts and customers to forward your message to “their” contacts. People don’t do that on their own. Just “ask” and see how many people will start telling their contacts about your participation in the event. Craft a short message for your contacts to send to their lists and attach.
There are many other ways to ‘pre-sell’ your prospects. These are some of the most effective ones that I have personally used to generate trust and credibility.
Hope you will find this information useful. I’ll be glad to connect with you at the WCFE event in Los Angeles during Nov. 4-6.