Top Things on Internet Marketing, SEO, SEM, Social Media, Mobile...
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I get frequent requests from my friends and business associates to audit their websites and most times, I personally do the reviews for my friends.
Out of hundreds of analyses I have made and thousands of others that my team has made (from requests at http://SiteCheckReport.com), I see 5 common recommendations that could benefit most online business owners today.
By applying these simple yet powerful recommendations, hundreds of business owners have got incredible results. They are anything totally new but business owners hesitate to implement that costs them sales everyday.
Here are the 5 common recommendations that you too could benefit from.
List Building.
You are not in business if you are not building a list of interested prospects from your website. List building is a very important aspect and you should doing this right away. Offer something valuable in exchange for the prospects name and email address. Make is simple and easy to subscribe. You can also use a lightbox-popup for extra effect.Webinars & Teleseminars.
If possible (and I strongly recommend) start doing regular webinars or teleseminars. This is easier than it appears to be. Start registering interested prospects and talk to them. Give valuable information during the webinar and finally ASK them to signup. Very effective. http://GoToMeeting.com is a popular platform for this. http://FreeConferenceCall.com is another resource.Personal Videos.
Promotional or advertising videos are good for promotion and backlinks. For converting visitors into paying customers, I suggest using personal videos. You can appear in the video and talk to your prospects. It seems weird at first but it is easier than you think. Just make points from your sales page and say it on the video.Contact Phone.
Have a phone number displayed prominently on the website. Many people would want to give a call before they can make up their mind. People nowadays are fed up with scams and want to make sure that there’s a real person behind the website. This tip alone could make a huge difference to your business. If feasible, buy a toll-free phone number and redirect that to your cell phone or hire a VA to take your calls. If you are getting more calls, you can hire a call-center too. http://TollFreeForwarding.com is a service that I personally use. There are dozens of others in the marker.Go Mobile.
Do you have a mobile version of your website? If not, get one done immediately. There are 3 times more mobile users than computer users. Millions of people are using their mobiles to search the Internet. Regular websites do not render well on most mobiles and a big turn-off to prospects. Mobile-Local-Ads.com is one of our allied services that does a great job of creating and promoting mobile sites.Just go ahead and start implementing any or all of these recommendations and take your business to the next level. Remember, provide quality content and you don’t need to sweat it out for promotion. People will naturally drift towards your website.
Hope this helps and see you again in the next video soon.
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The number one reason why most franchisors fail to sell is due to the fact that people buy from those they know, like and trust. They resist selling efforts from everyone else.It doesn’t matter if you have the greatest offer, the smartest idea or the most profitable franchise. If people don’t know you, they resist buying from you.
If you’d like to sell more and recruit more franchisees for your business during the EXPO, take your time to “pre-sell” your prospects BEFORE the event.
Pre-selling is how you make your prospects like you. It is about how you establish yourself as an expert in the eyes of your visitors. Pre-selling is giving your prospects the reason why they think you are their friend, not a salesperson. And most obviously, pre-selling is something you do BEFORE you actually sell.
And, here are 5 ways to pre-sell your prospects that are easy to do, almost free and very effective.
1. Send the “expo” invite.
Send an email to your list of prospects, inviting them to the event. If you don’t have an email list, use your phone list. Give them a call, send them a mailer. If you don’t have your own list of prospects, rent one. There are a number of list-rental companies. Choose one and send an email invite. Do not forget to add your booth number.
2. Blog about the event.
Start writing about the event on your blog. Tell your blog visitors why it is important for them to participate. Give them directions to visit your booth during the event. Tell people about the event like a reporter. The best thing that attracts a lot of attention is doing a short video and posting it on your Blog or even better… submit to YouTube.
3. Offer an incentive.
This is a very powerful and persuasive ‘pre-selling’ technique. Give away something for free when people visit your booth at the event. You can offer anything like, coffee coupons, books, gift certificates, your product samples and so on. Just make sure that the free gift is valuable and worthwhile. Hint – valuable and useful information is the most sought after ‘stuff’ by visitors.
4. Get active on social networks.
If you are not on social networks, you are living under the rock! Get moving and get started on leading social networks including Facebook, Twitter and LinkedIn. Post regularly, answer questions and recruit people for a special webinar or tele-seminar. You don’t know how much interest you can generate on these networking powerhouses.
5. Ask for referrals.
Word of mouth is the most effective forms of marketing. Ask your existing prospects, contacts and customers to forward your message to “their” contacts. People don’t do that on their own. Just “ask” and see how many people will start telling their contacts about your participation in the event. Craft a short message for your contacts to send to their lists and attach.
There are many other ways to ‘pre-sell’ your prospects. These are some of the most effective ones that I have personally used to generate trust and credibility.
Hope you will find this information useful. I’ll be glad to connect with you at the WCFE event in Los Angeles during Nov. 4-6.
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Today, traditional revenue streams aren’t producing as much income for your business as they once did.
Of course, royalties are the life-blood of franchise businesses but there are a couple more interesting income streams you can add that can provide a quick turn-around on revenue and won’t exhaust your resources.
Franchisors are spending tons of money and resources on recruiting new franchisees, providing them support, marketing help, training and so on.
Often, the resources you provide are under utilized or the franchisees simply don’t know or understand how to make the best use of them.
Top 2 questions of most franchisees today are..
- “How to get more customers?”
- “How my franchisor can support me?”
Now, before I reveal the 2 additional income streams that you can add quickly to your business AND, at the same time, provide effective answers to both the questions above, let me give you a brief introduction on who I am and why you must pay attention to what I am going to say.
My name is Raam Anand and I’m the President of infoYOGIS, a Company sought after by thousands of businesses in 5 continents, employing more than 100 full-time executives and considered as the LARGEST Internet Marketing Agency in Asia. infoYOGIS has presence in the US, Australia and India.
infoYOGIS provides Internet Marketing Consulting, Online Marketing services, Website Traffic related services and Reputation Management services with a focus on “How Businesses can Leverage Social and Emerging Technologies”.
infoYOGIS is trusted by businesses all over the world as their “online marketing partner”.
Okay… that’s enough bragging
Let’s talk about how you too can add 2 incredibly easy and highly profitable income streams to YOUR business — quickly and easily.Both these streams can be added to your business without any cost, extra effort or resources. The first way is quicker and you can get started in minutes. It can produce massive revenues, recurring monthly.
The second way provides you with the freedom of developing and growing the income stream steadily and also claim the ownership. Again, you don’t have to invest anything, no costs, no resources.
Lo and behold! Here are the 2 ‘proven’ income streams:-
This rest of this article is censored because I don’t want to dilute the idea. This information is ONLY for business owners and companies that are REALLY serious about adding additional income streams to their franchise business. If you’d like to know what exactly the 2 profitable income streams are… and how it works:- Meet me personally at WCFE, Los Angeles during Nov 4-6 at booth #440…
“OR”
- Send an email to expo@infoyogis.com and get access to the full version of this article.
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15 years ago, you could walk into a meeting with almost ANY idea for a website… and walk away with $15 million in venture capital backing to promote your idea through billboards, TV and radio.
10 years ago, traffic generation meant posting your site to newsgroups, classified ad sites, and free-for-all links. If people didn’t buy on the first click, heck, there was something wrong with them!
7 years ago, before Yahoo acquired Goto.com, you could buy clicks for 1 cent a piece… get #1 listings in Google just by writing quality meta tags… and – gasp – your newsletters and e-mails would actually get delivered AND read, without worrying about content filters or Facebook eating away your audience’s attention.
4 years ago… early AdSense pioneers could make $100/day simply throwing up junk blogs and playing arbitrage against AdWords costs. There were 3 good product launches a year, and less than a handful of ‘household names’ in small business IM. Nowadays, there are 3 new names with 3 new products every week… and the marketing is more aggressive than ever.
Last year, CPA offers and negative billing was the path to a 7 figure income. This year, you’re more likely to get a knock on the door from the FTC!
What’s all this mean?
It means, marketing online changes fast. What worked yesterday, might not work today. If you’re still using promo techniques that are years or even just months out of date… you’re a dinosaur waiting for the next ‘Ice Age’ to wipe you into extinction. Imagine waking up tomorrow and finding that the traffic has dried up, and the sources you’re relying on to supply it, no longer can.
What would you do? How would you adapt?
There’s more money than ever to be made online… but that are also *far* more people competing for the pie. Today’s web is much more open and dynamic than ever. Niches are discovered quicker, search engine algorithms exploited, statistics and keywords analyzed and taken advantage of faster than ever before… and if you’re not plugged into the community of pioneers ready to teach you what’s working for them TODAY… you’re giving away your profits to someone who is.
That’s why, I absolutely recommend visiting a top Internet Marketing seminar *at least* once per year. There’s no better place to keep your finger on the pulse, and learn from the best.
The problem, of course, is that GOOD seminars are EXPENSIVE.
With entry fees of $3K or more… airfare… hotels… dinners and extra curricular networking events… and time away from your office… it’s an easy $5-7K you’re dropping just to be there.
If you can afford it – GREAT. It’s worth every penny, and I’d thoroughly recommend it.
But flying to the other side of the world and dropping precious cash in these uncertain times with no guarantee of an immediate return… is the reason why seminar attendance worldwide is dropping to lower-than-ever levels.
That’s why I absolutely, 100% endorse and recommend the event that Ian del Carmen and Lee Benson are hosting this year.
What they’ve done is put together a group of 15 of the best Internet marketers in the world today… with a combined annual wealth of over $30,000,000… and they’re bringing them DIRECTLY TO YOUR BROWSER!
You can watch their presentations online directly from your computer, without ever leaving your seat.
And because the content is streamed to you over your Internet connection vs. hiring a room at an expensive hotel, they’ve managed to slash the ticket price to a RIDICULOUSLY low level, whilst keeping the content on par with a $3-5K seminar.
With over 15 hours of pure content from the likes of…
- Russell Brunson
- Joel Comm
- Willie Crawford
- Jacqui Harris
- John Jonas
- Kevin Riley
- Brett Ingram
- Raam Anand
- Dan Klatt
- Soren Jordansen & Cindy Battye
- David Gale
- Steve Yakim
- Stephanie Mulac
- Dr Brad Semp
- Stephen Luc… This is set to be the the year’s greatest marketing event… and you won’t even have to leave home!
Check it out at:
http://YourPaymentLink.com/imme/4ki/22
All the best.
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http://YourPaymentLink.com/imme/4ki/22 – Raam Anand: Area(s) of Expertise with Internet Marketing: Social Media Marketing, Search Engine Marketing, Marketing for Local Businesses
Raam was involved in systems programming to some of the leading banks and financial institutions in core areas like online banking, ATM interface, asset management, online transaction processing, inter-branch networking and so on.
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Did you know that 75% of Internet users intend to purchase a product or service using search engines?
Moreover, 85% of Internet users find websites through search engines, although 90% of Internet searchers do not go top 20 results of search engines which implies the need for a higher ranking if you want be discovered online.
In this article discover six major benefits of search engine optimization and what we can do for your business.
Visibility
First, the search engine optimization can help create awareness through more traffic, brand visibility, and public relations. Imagine the form of 3,000 miles away you find that your business or for the first time thanks to a top 10 ranking on Google. The impression that this person is likely to have from you is to be a serious entity and competitor, because the "company" is kept in line.
Credibility
Say you are a company of five people and has a number one ranking on Google and its online competitor is a company like IBM, Apple, AT & T, Dell, Procter & Gamble, or UPS – What do you think that person will partner with your company and / or brand? They know nothing of you but you surpass heavyweights line as "must" be legitimate in very good damned.
Compete more effectively
The question is not on purchasing power with SEO, but is on the application and a smart strategy. The "small" can compete throughout the day with the "large", while he can not economically. That's the beauty of search engine optimization.
Because of this increased awareness, it can compete more effectively for the alleged credibility. The size of your business is irrelevant and can compete on an equal basis which means you can have a global reach without having a physical global presence. You also get a higher retention rate of visitors, it is very easy to find your site once they have achieved a higher ranking.
Excellent ROI
The search engine optimization can deliver a good ROI if done correctly. Unlike PPC, not limited by the daily budget in terms of number of clicks to access your website. Generally, SEO can be done on a fixed cost base, even if you do at home to outsourcing it.
Attract a captive audience
Since the search is a demand-driven activity has a very captive audience, when performing a search. Searchers are essentially asking to be marketed when conducting an online search. They are either looking for information, to purchase something, or solutions to a problem.
Increased sales
A captive audience, can obviously lead to an increase in sales because the search is the latest attraction marketing strategy – seeking that unlike the music you put an ad in the hope that someone pays attention. They are very careful when you search!
This article reviewed six major benefits of search engine optimization and what we can do for your business.
But is not the time to act by implementing SEO as quickly as possible so you can start to grow your business exponentially?
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Content Management Systems and SEO can be a terrific match in the wrong hands. However, many companies pair together and get it wrong. I understand the want and need to be able to update the content of your own – and done right a system of non-stop content management SEO efforts. That said, again and again I have people come to me saying they just had their site under construction, but are now getting the search engine results terrible.
When looking at your site usually notice three things right off the bat – 1) have a CMS, 2) the CMS is using the same metadata (title, keywords, description) for all pages, and 3) the URL of the inside pages are read as well – domain.com/pages/service1.php. By further inspection I also realize that the images are named 21.jpg and do not have alt tags.
Some of you may be wondering – so what? Well, the "what" is that your site is probably on the classification and for the preferred terms as it is key to "Service1".
Without entering into the in and out of the SEO, suffice to say that the file names and structure of a site can help or hinder your SEO efforts. With so many companies now focused on search engine optimization that many companies can not afford to be penalized by the structure of a site as faux pas.
Does this mean that the CMS is evil? Of course not – it just means that developers who set up the site did not know much about SEO or do not think matter to your business.
Was it a limitation of the CMS? Possibly, but most major content management systems such as Expression Engine, Joomla, Drupal and has options that enable developers SEO minded to make adjustments to the structure, metadata and file names that are online with their SEO efforts.
Another point worth considering when deciding on a CMS is the level of knowledge of SEO content managers (those responsible for introducing and updating content). If the content of administrators do not have at least a basic understanding of the factors of SEO then you should consider providing training. Using headings, titles and names of the structures that do not fit into your SEO strategy may have undesirable effects on your search rankings.
For training I would suggest http://www.SEObook.com. It is a great resource for anyone wanting to learn SEO and content was developed by Aaron Wall, who is the closest thing to a rock-star SEO you can find.
Therefore, I think the net net of all this is that if you are considering a content management system and SEO is important to you – then do your due diligence and hire a company that has expertise and understands SEO. Also, consider training as part of their costs and give your content managers the tools they need to make your SEO success.
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Be found – How effective is Search Engine Optimization? For most business owners and managers, SEO or Search Engine Optimization – SEM or Search Engine Marketing, does not mean much – except more expenses related to their websites. The reality is that SEO is more cost effective, online marketing tactic with the highest return on investment (ROI) compared to any other Internet marketing. It is also the most effective sales tool to bring quick results.
Internet searches are common practice throughout the world today and the Internet has brought a remarkable evolution in the way information is marketed and shared. Driving that evolution are the search engines. They have completely changed the way the search for information on all sorts of things in our daily lives. We depend on them for maps, e-mail providers to interact with friends, to find a phone number, the best cat food and online garage sales.
Approximately 75% -80% of website traffic comes through search engines. Furthermore, research has shown that most users do not look beyond the first 3 pages of search results. This means that if your site is not in the top 30 results of major search engines, may be getting less than 10% of legitimate traffic and revenue. It is also important to rank well for your company name as potential customers may not know their web address.
My experience has shown that if a website is placed on top organic results will double its exposure, increased traffic and therefore have a higher conversion rate (if the site is well developed). Taking some of the studies of my clients, the first three months after placement, visitors to the site through search engines rose 57%, client revenue double with 50% of revenue through website .
The effectiveness in search engine optimization comes from the experts do their job. Search Engine Optimization is a complex process that requires maintenance over a long period of time, and close follow up, as the industry develops. SEO is an industry that is changing every day and a company of SEO knowledge will stay on top of current trends. Since search engines change their algorithms frequently search and behavioral changes, SEO companies can keep track for you and offer the best option at the best price. Good SEO companies will also advise on design changes to increase your website traffic, visitor retention and increase conversions.
Remember that with the professional guidance of an enterprise of knowledge, reputation, SEO / SEM is the most profitable online marketing tool you can use to your website, as it brings the highest ROI of any other Internet marketing.
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SEO Consultant – Tracking trends
SEO consultant can help your business leverage the increasing shift toward online research and marketing. Recently, the National Association of Realtors (NAR), the country's largest trade organization, released a report indicating that over 70% of homebuyers first aware of the house which was later bought by the online research.
Meanwhile, statistics show that 92% of buyers either purchase or research products online. The fact is that the use of an SEO expert can increase your site's visibility, productivity, sales and profits. Regardless of your company's product or service, companies that rely on online presence and do not use an SEO consultant to learn the hard way that a relatively reasonable initial investment can produce big dividends in the future.
Launching a website without the advice of an SEO experience is similar to casting an un-baited fishing line into the ocean hoping to get a fishing trophy. SEO experts offer a variety of services including training, monitoring, analysis and recommendations.
The role of the SEO Consultant
The services provided by the SEO consultant has depth and scope and can be carefully coordinated to complement the marketing strategy of the company. As a necessary component of that strategy, some of the recommendations SEO consultant can be used to create consistency across the total marketing plan. Seamless Marketing should always be the goal.
With greater exposure to consumers and with the ever changing trends in online research, SEO consultant diligently to keep customers informed of industry trends. These trends can usually be easily extended to new sites online. The latest extravagance in social media is a perfect example of the need to stay on top of consumers so do the research.
There are six main reasons to use an SEO consultant:
- Learn effective SEO techniques and their application
- Promote the company's online presence
- Increase search engine site classification
- Attract target buyers
- Increase sales
- Protecting corporate reputation online
Measuring SEO Consulting
Whether your site is inactive or active, an SEO will be able to provide considerable analysis and discover new areas and ways to boost activity. Again, there are six core areas where the professional SEO can buoy your site.
- Analyze the techniques of search engine optimization
- Improving the design of your website SEO
- Optimizing the use of keywords
- Improve your writing SEO
- Building effective links
- Setup and expand site analysis
The SEO expert can work with existing staff or directly perform the services on an ongoing basis.
Specifications of search engine optimization are constantly changing. The big three search engines Google, Yahoo and Bing have sophisticated algorithms. The current changes constant challenges to maintaining high SEO rankings. By adding the important advances in social media sites like Facebook, Linkedin, Twitter and Digg, the need for the SEO consultant is even more necessary.
Improve your SEO has a high return on investment. To increase exposure and increase the bottom line, the SEO expert offers significant value. Think about it-a fishing line with bait, think about what it can mean your site optimized for your business and consider keeping a professional SEO to increase productivity and sales.
Success Stories
Painless Way To Quit Smoking
SmokeFreeTomorrow.com – Smoke Free Tomorrow shares simple & painless way to quit smoking in just 17 days. This website provides support, resources and information to not only quit smoking for now but also to stay off of it forever. The website was outstanding with good tips and information but, was lacking the online recognition. So,...
Internet Success University
Internet-Success-University.com – Tracy Repchuk, the owner of this site has a passion for writing. She has another passion for helping people make money. We helped her get more and more visitors, with 2 months of rigorous promotions. This increased the Google Page Rank from 1-3.
Diamond Jewelry Website
SonaDiamondJewelry.com – Sona Diamond Jewelry is the consumer ranked #1 jewellry store in the world. This was reputed a company and was recommended by people from around the world. But, the competitors of Sona Diamond spread negative content about the business all over the Web. Nevertheless we took up this challenge, and with our reputation...
Excellent Guide
ExcellentGuide.com – Excellent Guide provides a powerful resource for webmasters and those browsing the internet in search for quality articles and credible websites submitted by professionals. This client had the intention of increasing traffic, hence outsourced our team. We implemented more than 10 strategies on his website and today his site is in 1st position...
Quitting Marijuana in ONE Single Day
HowToQuitMarijuana.com – This website provides free tips on quitting Marijuana in ONE Single Day! We are proud that we promoted this website for about 3 months and helped him achieve 17th position in Google for one of the keywords ‘how to quit marijuana’ (which was earlier not even listed within top 500 results).
Uk’s Popular Health Products Website
EthicalVitamins.co.uk – This is about health supplements. The website did not have any online exposure and it had just 8 backlinks when took up this project. After implementing several SEO strategies the website’s backlinks increased to whopping 566.
Real Estate Investment Information Website
RealEstateInvestor.com – This site’s basic idea was that anyone who truly wants to achieve success quickly needs ‘support’ more than any other resource. When the project was started, the website’s exposure was minimal and no ranking. With our team’s expertise, we could achieve 19th position for his keyword ‘real estate investing’ with 3 months of...
Office Furnitures Website
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Uk’s Popular Supplement Website
Solgar.co.uk is one of the most popular websites in the UK. The website offers several health products online. The keywords that we were targeting for this project were: solgar, solgar vitamins and vitamin supplements. The website was not at all listed in 1st page when we started.. after 4 months of promotion, the website is...
Money Making Information Website
MakeMoneyProposition.com – The website helps discover EASY ways to make money on the internet. The website owner Mr. Shoji had approached us to get his website some exposure on the internet and we took up the project. Initially the Page Rank of the website was Zero and the visitors were just around 100. After 3...
Real Estate Investing Information Website
RockStarsInRealEstate.com – This client’s main goal was to completely outsource driving as much traffic as possible to build their list as quickly as possible. They wanted to build a relationship with their list by providing them with valuable real estate investment information and eventually sell them quality information. We built a strong internet presence for...
Business Opportunities Review Website
Business-Opportunity-Review.co.uk – The purpose of this site is to provide information for anyone wishing to start up their own business – whether this is a part-time home business or a major investment in a franchise. Simon started a series of internet businesses and has now built three 7-figure online businesses. Since he couldn’t do all...
UK’s Popular Police Recruitment Website
Police-Recruitment.co.uk – If you stay in the UK and ever wanted to know how to become a police officer, then you MUST see this site: Police-Recruitment.co.uk. When they first started the site, they were all new to the world of Internet. They did not have online exposure, they did not have any backlinks, no listings...
Mole Removal Product
MoleGone.net – There are many websites out there which provide wonderful products to remove moles. But, MoleGone.net not only had good a product but also had genuine testimonials that proved that their product was the best. All they were missing was the online exposure for which they approached us. Within 4 months, their website was...
Australia’s Leading Sales Training Organisation
SalesMasters.com.au is Australia’s leading sales training organisation, committed to delivering and implementing, world class training and professional development. Initially before taking up our services they did not have any online exposure and absolutely NO traffic. Just within 6 months of rigorous promotion by our experts, their website is now in TOP 10 listings of Google...
Nutritional Research Firm
Protica.com – Protica Inc. is a nutritional research firm specializing in the development of capsulized foods. With our brand management program, we claimed their brand name on hundreds of popular social media sites, resulting in securing 400+ backlinks within a month.
Natural Hair Products Website
JaneCarterSolution.com – A ‘natural’ hair-care products website. We promoted this website and within a month, Google PR raised shot up to 4 and we could build a large number of backlinks from niche related sites which added more value to the site, resulting in high traffic. We are proud to tell that, along with the...
Self Care Evolution and a Company with Science fiction concepts
Polarisgroup1.com is an opportunity websites for Amega Global Network Marketers. The website was lacking social media presence, and after implementing our Brand Management package, the website has secured backlinks from more than 300 popular Web2.0 properties.
Photography Website
BebirianArt.com – This is an abstract photography website. Initially the website didn’t have any social media presence, after they took up our services we were able to get their business listed on TOP social media websites with our branding package. Now the website has a Google PR of 2 (was zero before) and has backlinks...
Baby Shop
OzBabyExpress.com.au – An e-commerce website with baby products. Initially the website’s Google Page Rank was 0 and it was not on 1st page for any of the keywords. Once we took up the project, we were able to get a Google PR of 1 and the website is now on the 1st page of Google...
