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Many websites find it hard to get off the ground, and even though their owners are paying a great deal of money to run these sites, they do not seem to know how to improve the pages so that they attract more traffic. The basic problem is that these are internet users with no experience of marketing and getting customers into an ordinary real-world shop, skills which would have been transferred into the virtual world. Because they have no experience, they often fail to implement a website marketing strategy that could have helped them to improve their site and attract people to the pages.
Implementing a website marketing strategy is not difficult, but you need to take a close look at your site, and see if there are any obvious problems. Firstly, you should try and avoid placing an excessive amount of advertising on the site. This is often extremely unwelcome to visitors, and will put them off returning again. If you are using adverts to make revenue, then keep it low-key to ensure that you are not driving people away. If you are using an ad-generating site such as Adwords, then you may want to check what your site looks like to a casual visitor before adding too many.
The second biggest failure in website marketing strategy is to have a site which is hard to navigate. This can be related to the problem above, where people cannot see your text or symbols on the site because of its excessive advertising, but sometimes you have just missed out on placing the page link in the right place, confused the reader with too much text and too little direction, or created other nightmares that prevent people from moving easily around the site. If you don’t fix this, you will never get returning traffic.
Both of the problems above are symptomatic of a more serious deficit in your website marketing strategy, and that is simply creating a website that does not look professional. If you have not hired a website marketing services company, then you should seriously think about finding one if your website has poorly fitting photographs with text in a font color which clashes with the background, then it is unprofessional. Other problems such as spelling and punctuation errors can also put a visitor off your site, after all, they will not be hoping for reliable information from a website that cannot spell accurately.
If you are running any kind of online business that uses a website as its main contact point with potential customers, then you need to maximize your SEO in order to attract as much traffic as possible. In order to generate more visits to the website, you need to consider a number of tried and tested website marketing strategies which are designed to help you increase your visibility, and bring more people to the site. These website marketing strategies allow you to devise ways in which you can improve the website effectively.
Many of the website marketing strategies which you develop will have to use specialist resources in order to make a difference to your site. These web marketing tools allow you to reach beyond the range of the basic website, and get more contact with your clients. One of the primary ways in which you can do this is through the use of article directories. Known as ‘article marketing’, this involves writing a number of articles about your website or its specialty. You include a link at the bottom that sends the viewer to your website, and this can help to promote the site not only with people reading the article, but also with search engine ‘bots’ that are trawling for information on keywords.
Another example of the creative web marketing tools out there is the use of videos to help promote the site. The principle is the same for both video and article marketing, where you create a piece of text (or in this case, a video), then send it into a directory. Places such as YouTube are very popular for this type of promotion, and it can help you business a lot, simply because there are more surfers to these sites than there are to article websites.
You can also use email-catching to provide you with a consistent way to market your company to people who have already show an interest in your site. On one of your web pages, probably the main page for the greatest benefit, use a sign-in box to cache all of your visitor’s email addresses. Once they have signed in, you can then use this to send them more information about your website, perhaps including offers if you provide a service or sell products. Regular newsletters like this help to remind the customer that you are still thinking about them and assist them in wanting to come back to the site. Writing part of an article, and including this in the newsletter with a link on your site to the full text, can increase your traffic.
Everyone who runs a website should know about the huge variety of available to them which can make a big difference in how much traffic they get to the site. There are many ways in which these internet marketing resources can be used in order to attract more attention to your site, including all of the major SEO instruments that can push you up the rankings and make your website look great. Using these resources to improve a website that is flagging can really make a difference, but even if you only want to do a little tweaking, the website is the ideal place to try and find somewhere to do it. Getting the best from your internet marketing resources starts with being able to identify the main sources for these tools, and then managing them effectively.
The first place that you should consider using as a resource is the world of email-capture devices. Any internet website marketing advisor will recommend this method of keeping customers. This device allows visitors to your site to “sign up” for more information. You might want to add an inducement, such as a free PDF of a report, a document or an essay that is related to the site’s subject. Visitors who want this report will provide you with their name and email address. Once you have these details, you can then move on to the next stage in your internet website marketing plan.
As a follow-up to the email capture of client’s details, you should put together a newsletter or Ezine about your website and its business. This is essentially like the family email which goes around during the holidays, full of details, humor and information. Model your website’s Ezine on a family newsletter, and you should have an idea of what the document should look like. Once you have created the Ezine, you can then email it to everyone who has signed up to your website. Not only that, but you can do it again and again, simply changing the newsletter each time you mail your customers.
Another great place to practice your internet website marketing skills is through the use of social media sites. These sites are often great resources because they allow you to make contact with future customers in a friendly and comfortable setting, where you can promote your website to them, and the general public, through links, posts and even through tweeting. The more people you attract through social media sites, the more likely you are to see a boost in your traffic to the main website.
Raam Anand reveals 3 ideas to increase your revenues and shares 4 tips to add more profits to your business this year, making it the best ever in terms of revenues and profits.
In any kind of business, you need a clear marketing strategy that can help you to stay one step ahead of the competition. Many businesses now use the internet as one source of income, and they work effectively to develop a clear-cut which will help them to promote their business both to the industry and to the general public. If you want to make a success of your online business, and generate the revenues that you deserve, then you need to start thinking about how to create effective website marketing strategy programs, and how to implement them on your website.
Every business which creates a web profile has to market that website to the rest of the internet. The most common focus of a website marketing strategy is the search engines which are used by people to find particular websites. These search engines use software ‘bots’ to trawl the internet and look for websites relating to particular search enquiries, known as ‘keywords’. Companies will often put relevant keywords into their text, and this is known as Search Engine Optimization, or SEO for short (although putting in keywords is just part of SEO strategy, it is effective).
You can in fact develop your website marketing strategy to include a number of different SEO styles, depending upon your ultimate purpose. For example, if you want to find a number of leads for a particular website, you can use your website to do this through careful use of SEO. You may also want to create a website which has a constant stream of updated information, where revenue is obtained from placing advertisements. In this case you will want to use SEO which concentrates upon bringing in traffic from other websites, possibly article directories.
In order to get help with creating a marketing strategy which is particularly attuned to the different types of SEO which can be used, you should consider seeking search engine marketing experts who can clarify exactly what you are looking for in terms of SEO creation. They will then provide these services using professional SEO builders. Because they are experts in all forms of marketing through search engines, they will be able to complete the job much more quickly than an IT department or a lone trader trying to do it by themselves. Hiring search engine marketing experts ensures that you will receive a professional job at the end of the process, which can really affect how much traffic you will be receiving onto your site.
Many online businesses are missing out on getting the maximum traffic for their website by neglecting their SEO. In some cases, it is true, the owners of the website do not know exactly what SEO is (Search Engine Optimization) and how it can help them to bring people into their site. By learning how effective search engine marketing strategies can raise their website profile and ensure that more people visit their business than a competitor’s, online business owners have to start learning the basics of SEO, or start working with a company that can properly help their business.
The basics of SEO begin with finding the keywords which are most relevant to your site. For example if you run a teddy bear company, then you would want to include the words “Teddy bear” among your keywords. If you have written a number of pieces of text, and only included the phrase once or twice, then you are reducing your ability to attract visitors to your site. This is due to the search engine software, which looks for results based upon these keywords. The expectation is that a customer will type in a certain phrase, for example “Yellow teddy bear”, and the search engine will trawl through all the websites registered with it looking for that phrase. The more times the phrase appears on your web pages, the more likely you are to bring people to your site.
What this means for your search engine marketing strategies is that you have to target your keywords towards a particular element of the public, perhaps those who are particularly interested in yellow teddy bears. You will have to focus your efforts upon bringing those people to your site by encouraging the search engine to pick your pages as the most relevant ones. These search engine marketing strategies are not always easy to put down on paper, it can sometimes make sense to try and invite someone in to help you.
Hiring a specialist website marketing company will ensure that your SEO works the way that you want it to, without any major problems. Finding a company like this can help to ensure that you get the attention you deserve without having to develop and improve your search engine marketing strategies yourself. It can be a great relief to leave your SEO development in the hands of a reliable and responsible website marketing company that know how best to market your web pages to the search engine software.
15 years ago, you could walk into a meeting with almost ANY idea for a website… and walk away with $15 million in venture capital backing to promote your idea through billboards, TV and radio.
10 years ago, traffic generation meant posting your site to newsgroups, classified ad sites, and free-for-all links. If people didn’t buy on the first click, heck, there was something wrong with them!
7 years ago, before Yahoo acquired Goto.com, you could buy clicks for 1 cent a piece… get #1 listings in Google just by writing quality meta tags… and – gasp – your newsletters and e-mails would actually get delivered AND read, without worrying about content filters or Facebook eating away your audience’s attention.
4 years ago… early AdSense pioneers could make $100/day simply throwing up junk blogs and playing arbitrage against AdWords costs. There were 3 good product launches a year, and less than a handful of ‘household names’ in small business IM. Nowadays, there are 3 new names with 3 new products every week… and the marketing is more aggressive than ever.
Last year, CPA offers and negative billing was the path to a 7 figure income. This year, you’re more likely to get a knock on the door from the FTC!
What’s all this mean?
It means, marketing online changes fast. What worked yesterday, might not work today. If you’re still using promo techniques that are years or even just months out of date… you’re a dinosaur waiting for the next ‘Ice Age’ to wipe you into extinction. Imagine waking up tomorrow and finding that the traffic has dried up, and the sources you’re relying on to supply it, no longer can.
What would you do? How would you adapt?
There’s more money than ever to be made online… but that are also *far* more people competing for the pie. Today’s web is much more open and dynamic than ever. Niches are discovered quicker, search engine algorithms exploited, statistics and keywords analyzed and taken advantage of faster than ever before… and if you’re not plugged into the community of pioneers ready to teach you what’s working for them TODAY… you’re giving away your profits to someone who is.
That’s why, I absolutely recommend visiting a top Internet Marketing seminar *at least* once per year. There’s no better place to keep your finger on the pulse, and learn from the best.
The problem, of course, is that GOOD seminars are EXPENSIVE.
With entry fees of $3K or more… airfare… hotels… dinners and extra curricular networking events… and time away from your office… it’s an easy $5-7K you’re dropping just to be there.
If you can afford it – GREAT. It’s worth every penny, and I’d thoroughly recommend it.
But flying to the other side of the world and dropping precious cash in these uncertain times with no guarantee of an immediate return… is the reason why seminar attendance worldwide is dropping to lower-than-ever levels.
That’s why I absolutely, 100% endorse and recommend the event that Ian del Carmen and Lee Benson are hosting this year.
What they’ve done is put together a group of 15 of the best Internet marketers in the world today… with a combined annual wealth of over $30,000,000… and they’re bringing them DIRECTLY TO YOUR BROWSER!
You can watch their presentations online directly from your computer, without ever leaving your seat.
And because the content is streamed to you over your Internet connection vs. hiring a room at an expensive hotel, they’ve managed to slash the ticket price to a RIDICULOUSLY low level, whilst keeping the content on par with a $3-5K seminar.
With over 15 hours of pure content from the likes of…
– Russell Brunson
– Joel Comm
– Willie Crawford
– Jacqui Harris
– John Jonas
– Kevin Riley
– Brett Ingram
– Raam Anand
– Dan Klatt
– Soren Jordansen & Cindy Battye
– David Gale
– Steve Yakim
– Stephanie Mulac
– Dr Brad Semp
– Stephen Luc
… This is set to be the the year’s greatest marketing event… and you won’t even have to leave home!
Check it out at:
All the best.
http://YourPaymentLink.com/imme/4ki/22 – Raam Anand: Area(s) of Expertise with Internet Marketing: Social Media Marketing, Search Engine Marketing, Marketing for Local Businesses
Raam was involved in systems programming to some of the leading banks and financial institutions in core areas like online banking, ATM interface, asset management, online transaction processing, inter-branch networking and so on.