Facebook & Twitter Marketing
The world of online marketing is replacing traditional marketing campaigns at many companies. SEO content and rankings is an important aspect in these digital campaigns. Integrating online marketing through Facebook and Twitter into a planned social media marketing plan has become crucial as well. Improving performance of these campaigns can be achieved by combining successful SEO techniques with social media marketing.
Before creating a social marketing campaign with optimized content, companies need to think about who is in their target audience. Tailoring their efforts to best reach that customer should be the focus of the campaign. If the goal is strictly to increase SEO rankings, a company may take a different approach than one looking for increased sales. Carefully research and executed campaigns can result in the dual results of increased rankings and traffic. A campaign involving SEO and social marketing efforts needs to work together. If postings are made through Facebook and Twitter with only optimized content, the efforts may have limited results. If the social content isn’t found by searchers, the efforts may also not have successful results. Presenting only SEO-rich content to these customers again doesn’t work without the relationship feel of a social campaign. Quality content with carefully placed keyword density is still a key element but needs to work together with the social aspects of a positive user experience.
Search engines do measure social web participation as they determine rankings. The best SEO content in the world may not succeed if the social web element isn’t present. The very social nature of the marketing dictates that link-sharing and cross-linking between businesses and individuals need to be present. By linking to relevant content, companies can avoid presenting only optimized content. This process takes planning and foresight. Going into the process without a plan can limit overall results. Creating a solid visibility for the company through social media requires that a company look closely at their competitor’s social presence and other efforts in online media formats. Hiring a professional web content firm to create the right combination of social and SEO content can be a solid resource for companies and individuals. Knowing search engine specifics and successes in social marketing give these firms a broader perspective of the market. Companies that are unsure of how to benefit from a SEO content and social media campaign can look to these external companies for a successful campaign.