Social media marketing is a a new way of marketing that reaches out directly to the consumer. Social media marketing often has a more personal tone than conventional marketing. Social media marketing is essential for businesses large and small because it creates a one-on-one relationship with customers. Customers see someone cares about their needs and feel their time and business is valued. One form of social media marketing can include answering questions personally on social networking sites like Twitter and Facebook.
An important aspect of social networking marketing is to stay active and consistent. Social networking is all about chatting about anything and everything revolving around your brand. It may not always be relevant to talk about your brand’s status because the point of social networking isn’t to push product or services, but to stay on the mind of consumers. Once you’ve created that personal relationship with consumers, they are likely to reach out to you when they need your services.
If there is nothing pivotal going on in your industry that day, it doesn’t mean you get behind on updates or stop posting. One of the most successful clothing brand Twitter accounts @dkny, tweets about job interview tips, TV shows sprinkled between fashion chatter. Think about standard social networking practices and apply them to your brand. Consumers want a real person behind any social media marketing. If your idea of social media marketing is posting numerous links to a site that’s selling items, you’re missing the point. The point is to get social and build relationships with consumers and others in your industry.
There are countless ways to go about social media marketing. You may hire one person to manage your social media accounts across the board to create a consistent voice for the brand. If it’s primarily customer service you’re handling through social media, you can have various people behind the computer screen like online mega retailer Zappos. You want to start small and let it happen organically. Keep up with your brand’s performance and encourage consumers to reach out to you through social media means. This is crucial for growing a small business. A simple tweet about how much someone enjoyed the salsa at your restaurant will likely garner attention from others who live in the same city and can result in new customers. Once you have those customers, show them you care and they will turn into repeat clients.