• pre-sell prospectsThe number one reason why most franchisors fail to sell is due to the fact that people buy from those they know, like and trust. They resist selling efforts from everyone else.

    It doesn’t matter if you have the greatest offer, the smartest idea or the most profitable franchise. If people don’t know you, they resist buying from you.

    If you’d like to sell more and recruit more franchisees for your business during the EXPO, take your time to “pre-sell” your prospects BEFORE the event.

    Pre-selling is how you make your prospects like you. It is about how you establish yourself as an expert in the eyes of your visitors. Pre-selling is giving your prospects the reason why they think you are their friend, not a salesperson. And most obviously, pre-selling is something you do BEFORE you actually sell.

    And, here are 5 ways to pre-sell your prospects that are easy to do, almost free and very effective.

    1. Send the “expo” invite.

    Send an email to your list of prospects, inviting them to the event. If you don’t have an email list, use your phone list. Give them a call, send them a mailer. If you don’t have your own list of prospects, rent one. There are a number of list-rental companies. Choose one and send an email invite. Do not forget to add your booth number.

    2. Blog about the event.

    Start writing about the event on your blog. Tell your blog visitors why it is important for them to participate. Give them directions to visit your booth during the event. Tell people about the event like a reporter. The best thing that attracts a lot of attention is doing a short video and posting it on your Blog or even better… submit to YouTube.

    3. Offer an incentive.

    This is a very powerful and persuasive ‘pre-selling’ technique. Give away something for free when people visit your booth at the event. You can offer anything like, coffee coupons, books, gift certificates, your product samples and so on. Just make sure that the free gift is valuable and worthwhile. Hint – valuable and useful information is the most sought after ‘stuff’ by visitors.

    4. Get active on social networks.

    If you are not on social networks, you are living under the rock! Get moving and get started on leading social networks including Facebook, Twitter and LinkedIn. Post regularly, answer questions and recruit people for a special webinar or tele-seminar. You don’t know how much interest you can generate on these networking powerhouses.

    5. Ask for referrals.

    Word of mouth is the most effective forms of marketing. Ask your existing prospects, contacts and customers to forward your message to “their” contacts. People don’t do that on their own. Just “ask” and see how many people will start telling their contacts about your participation in the event. Craft a short message for your contacts to send to their lists and attach.

    There are many other ways to ‘pre-sell’ your prospects. These are some of the most effective ones that I have personally used to generate trust and credibility.

    Hope you will find this information useful. I’ll be glad to connect with you at the WCFE event in Los Angeles during Nov. 4-6.

  • When you want to draw possible customers to your website you can use search engine marketing. Search engine marketing helps you to get more visitors to your site. The most common search engines online are Google and Yahoo! but there are many others as well. Some search engines are used for certain industries while others are generic in nature. As you plan your marketing you need to keep many things in mind in order to draw the specific types of customers to your site that will have an interest in purchasing your product or service.

    Search Engine Marketing When people go online and type in a search word or phrase the search engines go to work to bring the results. The words or phrases that people type into search engines are called keywords. You can use these keywords to your advantage. The people enter keywords and get responses back from the search engine. Your goal is to have your website be among the top three pages of results. That can be a tall order – especially when there are many pages of results. This is where good search engine marketing is beneficial.

    Search engine marketing can be accomplished in many ways. Many of the things that you can do are free or very inexpensive. It’s just a matter of knowing what to do. SEO, search engine optimization, is one of the top ways to bring people to your website. SEO utilizes keywords – the words most often used by people when they conduct online searches for your type of business.

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  • A Search Engine Optimization company is a company that has acquired practice in search engine optimization and marketing along with different types of internet marketing. The two very important ways of making online sales is to have a terrific website and serious online marketing. A great number of webmasters spend more effort on their website and little or no time actually marketing their product or service online. Yet marketing is essential to bring consumers to the website.

    Just like traditional companies an online venture needs a business plan. That business plan must have a marketing plan and budget. Internet marketing can be ridiculously inexpensive if done artistically. By the way, the more creative you can get with online marketing the better. It is easy to find new and exciting strategies to market your site online.

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  • Article writing is an art where thoughts and ideas are expressed through words. If you are looking out to develop your business and attract more traffic to your website then you must start writing and publishing articles about your niche.

    Content is always the King of a website, so updating your website with fresh and quality content will bring in more search engine spider activity and also attracts visitors to your website.

    There are 2 simple rules which you must follow in order to write an SEO friendly article:

    1. Your article must be very simple and easy to understand.

    Unless your niche is something related to obscure scientific or mathematical audience, keep your article simple and clean. You must not use long paragraphs as the readers may feel awkward. You must write an article in such a way that even a 5th grade student must be able to understand. Take example of magazine writers, their content is easily understood by wide range of users.

    Keep the sentences shorter and break longer paragraphs into shorter ones. Add a lot of white space so that your copy looks neat and doesn’t strain the readers’ eyes.
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