Marketing content should have a natural flow to it. Like any good social media strategy, it should feel organic and talk to the client without an overkill of keywords. Keywords are important, but should be used a natural way. You want to refrain from cramming too many keywords into one article or excessively using a select few. Maybe your article is marketing a product or place. In this case, it can read more like a press release and just give potential consumers a gloss over of what you have to offer. Maybe it goes more in-depth, discussing the experience they’ll have and how to contact you. No matter what, effective marketing content has all of the information a potential client needs without reading every article about your company. Consumers spend seconds reading anything on the Internet, be it an article or e-newsletter. You have mere seconds to capture their attention and make an impact.
One of the best ways to do this is with short paragraphs that can be read quickly. There is nothing worse than opening an email with marketing content that drags. Bullets are another way to go for e-marketing that hits all of the relevant points a consumer should know. The marketing content should discuss the product or brand briefly, display all contact information clearly and talk about what’s going on for the company when the content is released. That may be a sale, a limited time coupon code or a contest you’re holding on Twitter. Regardless of what the content is, you want to keep it relatively short and concise.
Articles for marketing purposes can be tricky. If you’re working with a niche product, it is best to find a writer who has experience in the field. A writer should know the lingo for the industry you’re working in. If you have an online boutique with contemporary designers, a writer creating marketing content for your mailers for store buyers or clients should be well-acquainted with the brands, cuts and trends featured on your store. Many marketing content writers are well-versed in research and will take the time to learn these things about your field. Other times, it is best to hire someone with experience in that area. If you’re a small business and unable to outsource marketing content to a professional writer, do your homework on SEO and online marketing sites. Online marketing content should always feel natural and who better to share information about your brand than you?