Claim Your Brand On 300 Social Media Networks!
Brand building and networking requires getting social online. Your brand and reputation can grow exponentially from the relationships built on social networking sites. Building your brand involves getting to know your target consumer on a more personal basis. What else does your consumer like and what blogs do they regularly visit? This gives you direction on how to network with others brands. Cross-branding is a common practice for all businesses. Cross-branding can be exceptionally helpful if you’re a small business and attach yourself to a well-known blog in your field.
Brand networking revolves around relationships, which is why social networking is so effective for businesses of every size. You want to reach out to the bloggers and writers that specialize in your field. For example, if you have a travel agency that sets up exclusive VIP-style vacations throughout Europe, you will want to target bloggers who write about high end travel. Brand building will come from the sites and online personalities you associate yourself with. If you’re reviewed by a high end travel site, consumers will automatically start to think of you as a luxury company. This builds the image you want and helps with reputation management.
It’s up to you to get your name out there and manage the image created for the online community. Successful brand building creates an image that is trustworthy and reliable. You want to build a brand that has longevity. A product or promotion can be trendy, but you want to back it up with customer service and genuine interest that will have consumers coming back for more.
Brand networking can work with other brands in your industry who may be doing something similar. The focus is cross-branding with trusted names in your industry. This is important for startup and small businesses who need to temporarily attach themselves to an established brand to gain spotlight. If you participate in forums or chats for startup and small businesses, you can let other business owners know what your company or product are all about it. While this may seem irrelevant if they aren’t in your field, you never know who knows someone who can help your or build your brand in the future. If you’re selling the latest water bottles and begin a conversation with someone opening a bicycle shop that wants to stock water bottles, this may just be your ticket to your first large order. Always keep the big picture in mind when brand networking and remember as you’re building relationships, you’re building your brand.