Press releases have always told us what’s the latest news for a brand or product, but now they’re reaching a wider audience. Press releases now serve as a marketing tool for the media and the masses. 10 years ago, it was primarily industry insiders who received press releases and revealed information to the masses. Now many high profile bloggers also receive press releases.. Because of this you have many bloggers post a press release as is, as opposed to reinterpreting it which was common practice for print media. This means your press release is read by the masses, giving you the opportunity to showcase a brand directly to the consumer. You don’t have to worry about how many of these bloggers are going to comment on the press release, as most copy and paste what they receive. This means you have more control of your brand’s image once it’s shown to the public.
Press releases can create a buzz and also attract new customers by giving them a taste of what’s to come from a brand. Social media marketing is all about creating a word of mouth buzz among consumers. You want everyone from bloggers to the public on social networking sites to talk about the contents of the press release. What is most important is knowing which bloggers to release the information to. This may require research on your part or by a social media manager on your behalf. This allows you to scope out who is getting the most comments and who updates frequently. You should target bloggers in your industry who take the conversation away from their own blogs and continue it on social networking sites like Facebook and Twitter.
Beauty blogging has become a major industry and within minutes of a press release, thousands can know of a new product and its launch date. Before you know it, it’s the new product to watch for within the online beauty community. Those who drive consumers to stores are soon tweeting about it and making vlogs about how excited they are for the new product. This also works when a beauty product is released early to a select set of bloggers and vloggers. Color swatches can be discussed in-depth, as well as price point and where to buy the item, creating a plan-to-buy mentality for consumers. You never know who may buy your product and an effective press release gives potential consumers an introduction to your brand.