From blogs grew vlogs. These are video logs that essentially do the same thing as a blog, only create an even more personal relationship because the vlogger becomes an online personality. Vlogs revolve around anything and everything, from a day in a person’s life to vlog channels that cover electronics, video games or beauty products. Remember that you cannot control what a vlogger says when you start exploring the world of video marketing. The only way to do this is to create your own Youtube channel, but you will most likely not be able to reach out to the tens of thousands that already subscribe to a person who’s been vlogging for a few years.
Like with any social media marketing strategy, you want to keep it personal. Send out your item along with a handwritten note to the vlogger. It is a request for him or her to review your product and make a video about the product if they want to. Your product is speaking for itself and if a person uses the item for awhile and is satisfied with it, they will help spread the word to others. Video marketing is one of the most effective tools for a small business because it reaches a very wide audience and large number of people in a single video. If you’re able to build a relationship with vloggers in your industry who garner 20,000+ hits per video, you will be able to send out future products you offer.
Another option is to pay a vlogger for a Youtube video over your product. This is regularly done by many companies. This guarantees a video will be done on your product, but does not always dictate what a vlogger will say about the product. Remember every product, site and experience has pros and cons, so be prepared for a fairly positive review as opposed to a perfect review. The FTC requires all vloggers to post whether an item was gifted to them or if they are receiving compensation for a review.
Doing your own video marketing can be feasible, but may require an investment. Anyone working in production for video marketing usually works freelance. You can create a short script that is funny and lively. Funny videos have proven to go viral again and again, so if you’re taking the time and money to create your own video marketing, you want to keep the content light and comedic.